Nissan was named "Spanish Advertiser of the Year" by Nielsen for the second consecutive year. By staying culturally relevant to the Hispanic market, Nissan sees a payoff in both sales and industry recognition.
This award is based on viewers who evaluated each brand on the performance of the Spanish-language ads for recall, brand recall, and likeability. According to I.H.S. POLK data, Nissan is in the top three brands for Hispanic customers, who represent 21 percent of Nissan's market.
Nissan is displaying its newest models at the New York International Auto Show, including the Nissan Rogue, the new Rogue Sport, and the 2017 Nissan GT-R Track Edition.Nissan was named "Spanish Advertiser of the Year" by Nielsen for the second consecutive year. By staying culturally relevant to the Hispanic market, Nissan sees a payoff in both sales and industry recognition.
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